Blumhouse CEO Dresses As Horror Movie Icon-To-Be M3GAN For Halloween

Jason Blum unveils his impressive Halloween transformation into M3GAN, the AI robot from Blumhouse’s upcoming horror movie. As one of the more prominent studios in the horror genre, Blumhouse has had an incredibly strong year of successful releases, from this summer’s The Black Phone led by Ethan Hawke to the recent release of Halloween Ends, which rounded out Jamie Lee Curtis’ time as Laurie Strode. With 2023 now looming, audiences are gearing up for Blumhouse’s next upcoming release, M3GAN.

The sci-fi infused horror film will see Allison Williams star as a roboticist named Gemma, who creates a lifelike doll that quickly befriends her young niece after she loses her parents in a car accident. However, as M3GAN becomes more and more self-aware, things quickly take a murderous turn. Following the release of its official trailer earlier this month, M3GAN immediately became a viral sensation for one particular scene in which the doll performs a brief dance routine, inspiring a number of memes as a result. This online attention has led to M3GAN becoming one of the more anticipated films of 2023, and now Blumhouse’s CEO has jumped in on the fun.

In celebration of the Halloween season, Blum, who is known for going all out with his costumes each year, unveils some brilliant photos of his M3GAN costume after teasing the process of his transformation on Twitter. Blum’s spot-on look sees him don the same pink dress with striped sleeves as M3GAN, while the producer also wears a long blonde wig and makeup to more closely resemble the doll. Blum’s followers quickly took to praising the effort that had gone into his Halloween costuming, with some even suggesting he recycle the look for the film’s premiere.

Why M3GAN Has Horror Movie Fans So Excited

Audiences are incredibly excited to learn what lies ahead within the events of M3GAN, even more so after learning that the film was written by the same duo as another fan-favorite horror from 2021. James Wan and Akela Cooper previously worked together on another Blumhouse release, Malignant, which divided audiences, although positive reviews saw it praised for its bizarre, over-the-top storyline and the general weirdness of its third act. With Cooper having crafted the script for M3GAN from a story by her and Wan, audiences are looking forward to seeing just how this duo will put their own unique spin on the killer doll trope.

Blum’s fantastic costume is certainly the perfect way to kick off this year’s Halloween celebrations and also serves as some brilliant promo for M3GAN’s upcoming release. With previous horror icons from Blumhouse having spawned their own series of films, it remains to be seen whether M3GAN will have a future past the bounds of this release, though this will likely depend on the film’s box office performance. With M3GAN set to kick off another exciting year for Blumhouse, the question now is whether Blum will be able to top this with next year’s costume.

Source: Jason Blum

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